New Media & Strategic Communications Management
New Media & Strategic Communications Management
George Washington University offers graduate programs that combine an innovative curriculum with practical expertise and advanced techniques in:
- Communication management
- Media and strategic communication
- Organizational sciences
- New media journalism
- Interaction design
Programs at a Glance
Learn more about the program that fits your career goals:
- Communication Management, MA
The only degree of its kind in the D.C. metropolitan area, our program prepares you to plan, implement, monitor and revise communication messages and processes within and across organizations. In this interdisciplinary program, you will gain a competitive edge in the growing communication management field as you explore how people inform, influence and persuade each other.
- Media & Strategic Communication, MA
The most comprehensive strategic communication program in the heart of Washington, D.C., this graduate program prepares you to achieve advocacy goals in today's fast-paced media environment. Learn to design and implement campaigns, develop messaging to target audiences and encourage action. You will also perform analytics and data analysis and learn how to apply insights from media effects, public opinion and persuasion.
- Organizational Sciences, MA
In pushing the bounds of strategic leadership, this master’s program provides you with a strong foundation in systems thinking as you apply theories of organizational management and effectiveness to real-world objectives like employee retention and workplace culture change. Emerge prepared to successfully manage organizations at the individual, group and environmental levels.
- New Media Photojournalism, MA
This first-of-its-kind program incorporates writing, photography, audio, video and web design to enhance your skills as a visual reporter. By combining experimentation with innovative methods of storytelling, documentation and editing, you will be prepared to lead a new generation of photojournalists as the field continues to change with advancing technology and excel in careers in a wide range of visual media, including photography, picture and video editing, documentary production and multimedia management.
- Interaction Design, MA
Designed for emerging designers who are passionate about social innovation and ready to tackle complex, systemic problems, this program prepares you to create social change through a systems and human-centered framework. You will be trained to think critically about systems and design solutions that take the form of experiences, services, digital interfaces and/or physical products—all while gaining hands-on experience through cross-disciplinary project work.
Joey Mengyuan Chen, MA ‘21, Communication Management
“The Communication Management master's program at GW provided precious opportunities to explore my potential. It is not without challenges. I was lucky and grateful to have excellent and supportive professors during my graduate study. This program paved the way for my Ph.D. study and offered practical skills for students to grow both professionally and personally.”
Lorcan Neill, MA ‘22, Media and Strategic Communication
“The world-class faculty at SMPA [School of Media and Public Affairs] were instrumental in providing me with the tools and support needed to conduct high-quality research. SMPA also gave me the opportunity to work with scholars from other major research universities and to present my research at academic conferences in Seattle, Washington and Paris, France. ... SMPA opened the door to a career in academia for me — something that I never thought was possible before.”
Yuhuan Song, MA ‘21, Communication Management
"The MA in Communication program nurtured me into a researcher and critical thinker. ... As a new international student who had never been to any English-speaking country, the accepting, welcoming and compassionate faculty and staff in this program guided me all along the way to start a new life in a new environment. Professional, academic, emotional, you name your needs, and they are there to support."