New Media & Strategic Communications Management
New Media and Strategic
Communications Management
Today’s rapidly evolving creator economy requires agile minds and effective communicators skilled in new media, creative engagement and strategic management.
When you choose to earn your graduate degree from the George Washington University, you will enhance your career in these areas through a unique, cutting-edge curriculum combined with the practical expertise, advanced techniques and access to an elite network of government and private industry professionals.
Students also leverage invaluable opportunities for real-world expertise, including internships and/or capstone projects at many of the world’s most renowned organizations. With insights found practically nowhere else, GW is the perfect place to hone your vision.
PROGRAMS AT A GLANCE
Learn more about the program that fits your career goals:
- Communication Management, MA
The only degree of its kind in the D.C. metropolitan area, our program prepares you to plan, implement, monitor and revise communication messages and processes within and across organizations. In this interdisciplinary program, you will gain a competitive edge in the growing communication management field as you explore how people inform, influence and persuade each other.
- Media & Strategic Communication, MA
The most comprehensive strategic communication program in the heart of Washington, D.C., this graduate program prepares you to achieve advocacy goals in today's fast-paced media environment. Learn to design and implement campaigns, develop messaging to target audiences and encourage action. You will also perform analytics and data analysis and learn how to apply insights from media effects, public opinion and persuasion.
- Organizational Sciences, MA
In pushing the bounds of strategic leadership, this master’s program provides you with a strong foundation in systems thinking as you apply theories of organizational management and effectiveness to real-world objectives like employee retention and workplace culture change. Emerge prepared to successfully manage organizations at the individual, group and environmental levels.
- New Media Photojournalism, MA
This first-of-its-kind program incorporates writing, photography, audio, video and web design to enhance your skills as a visual reporter. By combining experimentation with innovative methods of storytelling, documentation and editing, you will be prepared to lead a new generation of photojournalists as the field continues to change with advancing technology and excel in careers in a wide range of visual media, including photography, picture and video editing, documentary production and multimedia management.
- Interaction Design, MA
Designed for emerging designers who are passionate about social innovation and ready to tackle complex, systemic problems, this program prepares you to create social change through a systems and human-centered framework. You will be trained to think critically about systems and design solutions that take the form of experiences, services, digital interfaces and/or physical products—all while gaining hands-on experience through cross-disciplinary project work.
Earn your GW master’s degree or certificate in the disciplines that will
SET YOU APART FROM THE COMPETITION.
THE GW ADVANTAGE
Access Washington, D.C.
GW’s vast network of internationally recognized faculty, policymaking and communications professionals, and artists and designers in the heart of U.S. decision-making provides invaluable opportunities with connections to many of the world’s most prestigious cultural institutions, government agencies and technology companies.
Enhance Your Expertise
GW’s programs were created for practitioners. Here you will focus on utilizing the field’s latest concepts and tools to solve practical, real-world problems. Equipped with the knowledge you gain in the classroom from leading experts, you’re empowered to apply it directly to your career for immediate impact and value.
Career Advancement and a Global Network
At GW you’ll tap into a supremely connected professional network of more than 320,000 alumni in 150 countries worldwide. Here, you will benefit from networking, sharing knowledge and further refining your expertise as an experienced professional.
Joey Mengyuan Chen, MA ‘21, Communication Management
“The Communication Management master's program at GW provided precious opportunities to explore my potential. It is not without challenges. I was lucky and grateful to have excellent and supportive professors during my graduate study. This program paved the way for my Ph.D. study and offered practical skills for students to grow both professionally and personally.”
Lorcan Neill, MA ‘22, Media and Strategic Communication
“The world-class faculty at SMPA [School of Media and Public Affairs] were instrumental in providing me with the tools and support needed to conduct high-quality research. SMPA also gave me the opportunity to work with scholars from other major research universities and to present my research at academic conferences in Seattle, Washington and Paris, France. ... SMPA opened the door to a career in academia for me — something that I never thought was possible before.”
Yuhuan Song, MA ‘21, Communication Management
"The MA in Communication program nurtured me into a researcher and critical thinker. ... As a new international student who had never been to any English-speaking country, the accepting, welcoming and compassionate faculty and staff in this program guided me all along the way to start a new life in a new environment. Professional, academic, emotional, you name your needs, and they are there to support."
REQUEST INFORMATION TODAY
Take the next steps to earn your graduate degree from the George Washington University. Learn more about the necessary entrance criteria for the program, courses, tuition and more.
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